Critical Few Metrics - Blog Post Assignments

For your chosen company, use what you've learned in the reading & lectures to explain in a blog post:

• What are their critical few metrics? Why?

I think the critical few metrics of DELL are:

                           Average sale price

Average sale price of Dell’s products can affect the sales volume directly, by rising or reducing price can increase or reduce the sales volume.  Average sale price can tell Dell what price for average is the best.

Profit margin

Profit margin can improve by raising sales price or reducing overhead. Also profit margin can affect the sales price and overhead. Average sale price, profit margin and overhead are mutual dependence. There will be the best point that can make each reach the best place.

Overhead

Overhead is the key to measure the efficiency of this company.

Conversion rate

Good web analytic can help dell see the customer behavior and understand why. When there are any problems, it can help to find it out and improve it, which can increase the chance that people buy their products.

Visitors

Usually people won’t buy something on the website they firstly visit. Advertising everywhere in any ways can increase the search or visit chance. And also might increase the sales.

 

• What are their macro conversions?

Their macro conversions are involved: technical support, Multipurpose Ecommerce Website which convert website visitors to buyers.

• What are their micro conversions?

Their micro conversions are involved:

 1. Registration of visitors.

 2. Users who sign up for premium content

3. Incoming calls: contact number page view to the quantity of incoming calls.

 4. Content consumption.

5.technical support tickets opened on website.