1. Measurement for Influencers & Thought Leadership - Blog Post Assignment

    

For your company and list of influencers, explain in a blog post:

• How would you setup a program to measure influence?
• What might be key goals and metrics for your company?

 

When you're finished with your post:

3.                   Click the link above to submit the link to your blog post.

4.                   Post a link to your blog post on the Measurement for Influencers & Thought Leadership discussion board for Module 7.

5.                   Comment on your peers' posts

 

First thing I would do is to confirm what the goal is for DELL. I think the goal should be reasonable price, great evaluation from media and users, High quality, new technology.

So for these important influence, we should do is:1.Thinking of how to keep good feedback from media and users. We can use excel to record the rate of positive and negative news. 2.Keep the high media exposure. When I compare DELL with some competitors, I found that during this time, Samsung’s high attention is basically have nothing to do with its products, but the lawsuit with APPLE. So the media exposure is really important for a computer company.  3. Price and promotion. Sometimes consumers are more care about at one price what kind of products they can buy. Promotion is a good way to make more people pay attention to our products. 4. Some tech website have discussion area, people talking on that area to share their experience of using one product. Usually a single sentence can change one person’s attitude of one product. Make sure the rate of negative review of our products or we will lose a huge group of prospective consumers.