Create a Measurement Plan - Blog Post Assignment

1. For your chosen company, follow the steps in KDP Chapter 5 to create a measurement plan. In a blog post:
• Share your measurement plan for your company.
• Explain why you made your choices.

When you're finished with your post:

3.                   Click the link above to submit the link to your blog post.

4.                   Post a link to your blog post in the Create a Measurement Plan discussion board for Module 4.

5.                   Comment on your peers' posts

Step 1: Define the Goal

 

The goal of DELL using social media are: 1. Advertising 2. Increasing popularity and social influence  3. Get feedback from users all around the world 4. Increasing sales of course.

 

Step 2: Identify Your Publics and Determine How Your Social Media Efforts Affect Them

 

The public will be the group of people who like DELL or have planned to buy our products. I think social media is a way to increase the connection between the company and consumers.  Social media provide information and customers provide feedback or their expectation of DELL’s new products.

 

Step 3: Define Your Benchmarks

 

I think at least DELL need to focus on is the price of products and the feedback of the products. In the final analysis, DELL is a company which produces computers. It can ignore the market, ignore the advertising, as long as the product is good and the price is reasonable, it has the reason to survive, but if the products are bad and with high price. No matter what the company trying to do, people still don’t want to buy it.

 

Step 4: Determine the Specific KPIs by Which You Will Define

 

I think they will be the page views of the website, percentage of return visit. The followers of twitter and how much people rate is as “like” in Facebook.

 

Step 5: Select a Tool

We can use Google analytics to analysis the sales, page view, percentage of return visit and conversions.  For satisfaction of customer, we can use surveys to measure the reputation of products. And to analysis conversation we need to use content analysis.

Step 6:Collect data, analyze, make recommendation and measure it again

That is based on what I measured from the first 5 steps.