1. Competitive Intelligence - Blog Post Assignment

 

 

For your company and it's top competitors, use Google Trends to examine traffic trends, top rising and related keywords, and geographic differences reports. In a blog post, report on your findings for your company versus the major competitors, and make recommendations to the brand manager of your company on how they might capitalize on opportunities with their marketing strategy. Tie your recommendations to your findings (feel free to use screenshots to make your case).

 

When you're finished with your post:

1. Click the link above to submit the link to your blog post.
2. Post a link to your blog post on the Competitive Intelligence discussion board for Module 7.
3. Comment on your peers' posts.



 

 

 



From last assignment, I have already figure out the key competitors of DELL-----Samsung and HP. So this time I only compare these three companies. From the screemshot we can tell Samsung has the highest search rate of these companies, Apple follows and Dell's average search is only 25%.

 

 

 The most related terms of DELL is dell inspiron, inspiron is the main product of dell, behind that is dell laptop and laptop. We can see hp is also the related term of dell.
From the geographic report we can tell the most popular area is United states, Canada, pakistan, Indian, Sierra Leone. and so on.
 

From the Regional interest, We can easily tell the most popular area for DELL of the World.

The rising related terms are as pictured above. The most popular one is dell studio, dell mini and dell india fellows.
For recommondation, the total trend of Dell is decrease. So the manager should focus on how to increase the attention from all over the world. Although DELL is from United States, the result I find shows that the search in united state are only 50%, I think the manager should strengten local advertising and also the online advertising.