Social Media for Marketing - Blog Post Assignment

1. Find a company that is actively using social media (can be a company you've used for previous assignments). In a blog post, explain:
• How are they using social media to change their marketing?

Dell using the most popular social media like Facebook and twitter which provide platform to people rate and talk about it. In the year 2010, Dell operated the Social media center. This center is not the independent department of Dell, not only the dedicated social media team, the individual sales and product groups are all encouraged to use social media. Using social media around all process of their business is their way to change their marketing.

• How well are they following the rules of PR?

1 .You’re Not in Control

DELL use this social recourse successfully, the social media is free for users and also cheaper than other advertisements for companies. DELL use the most of it to advertise their products and manufacturing/sales procedures  which make more people know about it and also discuss it.

2. There is no Market for Your Message

Social media spread all kinds of news every day to people, the real market for DELL is those people who love it and pay attention to it. DELL knows how to catch people’s attention so create social media center to make professional people to make their news attractable.

3.Reach the Right Eyeballs, Not All Eyeballs

For those people who really like this brand and want to buy it. They will follow it on twitter and Facebook which is the most efficiency of Social media, if you don’t like it, it won’t appear, the news are only provide to people who really like it and follow it. This is also the reason for Dell thinking highly about social media.

4. It’s Worse to Not be Talked About At All

All about topics. Sometimes PR need to create topics to people. This is the short of DELL. The information DELL provide is kind of singleness.

• What recommendations would you make for them to improve their efforts?

Since DELL have already done well in social media, The only thing I recommend is provide more kinds of information about this company, not only the products but also other things and trying to extrude the specially of dell’s products and also the corporate culture.