Measuring Sponsorship - Blog Post Assignment

1. Measuring Sponsorship - Blog Post Assignment
2. Instructions

In a blog post, explain how sponsors in the event you chose for the Effect of Sponsorship post could measure success (pick one or two to discuss). Be clear about what tools and techniques they could use and what they would hope to achieve through each type of measurement.

 

When you're finished with your post:

1. Click the link above to submit the link to your blog post.
2. Post a link to your blog post on the Measuring Sponsorship discussion board for Module 6.
3. Comment on your peers' posts.

Chevy is a big and world famous auto company and has very long history. Actually I can say that this brand is really successful in auto area or it can’t survival such long time. It has enough popularity but it still advertising all the time. From transformers to supernatural. In my personal idea, Chevy is trying to foster emotional reasons to make people like their products. It seems hard to measure the effect of sponsorship for these kind of big company with steady sales.

 

I do find the page for impala 1967 on face book. The directed way to measure it will be the page view, number of like, the content of discuss on this page. For the real effect of the sponsorship, we will measure the conversion rate from like to buy of the page view. When the show is playing, the sales waves of that period of time and social attention, exposure rate on social media.