Mobile Measurement - Blog Post Assignment

For your chosen company, think about how a visitor on a mobile device may use their website differently than someone on a laptop or desktop computer. If you have a phone with web access, smartphone or tablet, visit their website on your device. In a blog post, discuss:

• How would a user on a mobile device use your company's website differently than a user on a laptop or browser? What tasks might they want to accomplish?
• Has your company done anything to improve the mobile website experience?
• How might your company measure the mobile experience on their site? What tools or data should they look at?
• What are your recommendations for how they might entice more mobile traffic and make the mobile user experience better?

 

When you're finished with your post:

5.                   Click the link above to submit the link to your blog post.

6.                   Post a link to your blog post on the Mobile Measurement discussion board for Module 8.

7.                   Comment on your peers' posts.

•             How would a user on a mobile device use your company's website differently than a user on a laptop or browser? What tasks might they want to accomplish?

I use my phone to landing DELL’s webpage and also open the page on laptop. To compare the differences:1. The landing page on phone, the first thing will show up is DELL’s app of smartphone. I don’t need to use it, so I skip it and access to the home page on phone. 2. Because of the difference between screen size, the page on phone is simpler than the web page. Few information but classification is very clear.

I think the task DELL might want to accomplish is to make visiting fast on mobile phone. So the page on phone doesn’t have too much information but the catalogue is located in the showy place. You can find what kind of information you want immediately. “Our goal is to make it as easy as possible for customers to access and purchase Dell products and services from a broad range of mobile devices.” I found it on dell’s website.

•             Has your company done anything to improve the mobile website experience?       

In my personal opinion, the mobile website is better than the website on laptop.  It is not easy to find some information on dell’s landing page like contact information. “My account” “ log in” is too small to notice. I think DELL sure did some research and built the mobile page basic on the customers’ needs.

•             How might your company measure the mobile experience on their site? What tools or data should they look at?

I think the main content DELL should measure is : the visit, transaction volume, search engine keywords of dell, the average time visitors spent on the page. These data can help DELL to analysis the page’s situation and the experience of customer. I think google analytics is good enough, there is another way to measure the situation: hire an analytic company like Foresee to do the research.

•             What are your recommendations for how they might entice more mobile traffic and make the mobile user experience better?

I think the mobile app is pretty good to use. The easiest way they should do is to advertising this app, because DELL’s big competitors like HP and Apple don’t have this kind of service. At the same time, push notifications like promotion information to smartphones which have this app. I think the mobile traffic will improve.  To satisfied users, I think make the catalogue go first than the pictures and other information will be better.