Blog Measurement - Blog Post Assignment

Choose a company that has a blog, or evaluate a blog in your company's industry. Looking at a couple of month's worth of posts, calculate their Raw Author Contribution in Posts per Month and Content Created. Also, calculate the Conversation Rate and look the blog up on Technorati for an Authority rating. In a blog post:

• Post the name and link to the blog you are evaluating.
• Report on your metrics for the blog:
•  

• Raw Author Contribution: Posts per Month & Content Created
• Conversation Rate
• Technorati Authority
• How might they measure the cost & benefit of their blogging?
• Do you have any recommendations on how they might improve their blog?

 

When you're finished with your post:

6.                   Click the link above to submit the link to your blog post.

7.                   Post a link to your blog post on the Blog Measurement discussion board for Module 8.

8.                   Comment on your peers' posts.

 

For my chosen company DELL, I looked up its official blog: Direct 2 Dell. http://en.community.dell.com/dell-blogs/direct2dell/b/direct2dell/default.aspx

This blog has a lot of author post blog on it. The one I chose is Lionel Menchaca which is the Chief Blogger of DELL.

 

Raw Author Contribution: Posts per Month & Content Created

 

8 posts from this author since the beginning of Jan 2012.

8/11=0.72 per mouth

Content created =1757/8=219.6 words per post

Conversation rate=2/8=0.25

Technorati Authority

I’m not sure because I can’t find anything on the Technorati .

 

How might they measure the cost & benefit of their blogging?

I think they can measure the page view, the content of the blog, and also figure out the cost of keeping this blog. Also measure the visitors’ type of visitors and returning rate of visitors.

Do you have any recommendations on how they might improve their blog?

I think the home page of this blog have too much words that when I open it I just feel lost. Make the home page simple and make each button showy. Also, this blog’s aim should be interaction with customers. But obviously it never happen. The author post few blogs and the content is more about their internal matters about their staffs. Put more information about product I think will be better.