Read Avinish Kaushik's post Path Analysis: A Good Use of Time? Do you agree or disagree
with his post? Why? How could your company use Path Analysis? What advantages
or disadvantages would path analysis provide?
When you're finished with your post:
- Click
the link above to submit the link to your blog post.
- Post
a link to your blog post on the Leveraging Competitive Intelligence
discussion board for Module 10.
- Comment
on your peers' posts.
Actually I can just agree part of Avinish Kaushik’s blog. I
think path analysis is useful without a doubt. But path analysis is worth or
not, we should treat it as appropriate.
I think path analysis is essentially to find out the logical
visit behavior of visitors. But to be a visitor of website, I know some of our
behavior is logical, but we can’t deny that the other behavior is nothing to do
with logical, sometimes just simply looking around for nothing. How to measure improvisation
of visiting without any purpose? I think the answer is no. So I think path
analysis is only making sense for logical visit behavior. We can’t adjust the
website to suit everyone, even it is hard to say most people.
I visit DELL’s official website, seems their website updated
frequently. The first things show up is kind of shopping guide. We can’t deny
that most people visit DELL’s website is trying to buy something or at least
checking the product information. DELL did the segmentation of products so that
it can guide you to see what you want.
The advantages of using path analysis is: convenient visitors,
make searching efficiency, through analysis, the website will understand what
the most people searching for, put it in the most showy place to let people see
it as quick as possible. Also can increase
the amount of visiting and sales.
Disadvantages for it I will say, considered the cost of analyzing.
Especially for a large website which has a lot of segment pages, the path of it
will be countless. Trying to analysis the visit behavior is definitely a huge
project and the result is accurate or not? Nobody can make sure.
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