For your company, explain in a blog post:
- How
could your company use behavioral targeting to improve their customer
experience?
I think DELL really catched what
is the most important thing for them. Keywords. They not only optimize the
searching result when you are typing words involve dell but also increase the
extent of related words like “laptop” “Hp” and also some product model of its
products. That would be very convenient even though sometimes you are not
thinking about to see dell’s products.
How could your company use
predictive analytics to improve their customer experience?
DELL’s website will analysis your
visit behavior, what products you have viewed selected or not and purchased or
not. Keep it in record. When you go back to see the website, they will show up automatically.
And also, if you have viewed some products. When you view other pages. The
products you have viewed become a advertisement page located in what you are
seeing . I think that would be a nice action to increase the sales because
people only see what they are interested in. Seeing one time and not buy it,
maybe second time, they will buy. I think that performance will be good enough.
Just keep it.
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