Communication Across the Sales Channels - Blog Post Assignment

1. Instructions

Pick a franchise and discuss whether or not the communications at the franchises are the same as the parent corporation. Give specific communication examples and discuss why these do or do not match the messaging of the larger brand. How can the parent corporation measure its relationships with the franchisees? Be specific.

When you're finished with your post:

1. Click the link above to submit the link to your blog post.
2. Post a link to your blog post on the Communications Across the Sales Channels discussion board for Module 11.
3. Comment on your peers' posts

The franchise I picked up is Avis.  Avis is a famous car rental company. You can see it almost everywhere especially near airport and train station.

I think Avis doing great job to make communications at the franchises are the same as the parent corporation.  People usually using phone or web to make an appointment. The phone call this company provide is the telephone terminal, and then the task will be subdivide to local shop, it is fast and convenient. Half a year ago, I went to New York, Washington and PHL I rent the car from New York Avis and return it in Washington Avis. The only thing I feel is convenience because you can rent in anywhere an return it in any shop you want. Also the company provide GPS rental and other service to make travel easy. Because everything will via the reception desk to each shop, the communication with either parent corporation or franchise is convenient and normative.

The parent corporation can measure the relationship through phone review and website review. Because of the unity of management, measurement become easier. If problem appears, parent corporation will get the massage at the same time with the shop.