Choose a company that is using social media effectively to
communicate with their employees, explain in a blog post:
- What
are they doing to communicate effectively with their employees?
DELL using their own community, facebook and twitter to
realize using social media to communicate with employees. For their internal
communication, the main topic focus on activity news, opportunities, resent
performance and so on. I think communicate by social media is a very popular
and efficiency way to make communication effectively. They won’t face to face
talking, it can reduce time and also it is not that rigid like email. That is
more flexible for a big company like DELL.
- What
are your recommendations for how they should measure their influence?
I think when people interested in DELL, products or other
things. They will be also interested in the conversation content of internal
things. Social media give them a lot of convenience to understand what is the
real world of DELL. Everyone can see the community, facebook page and twitter
page of DELL if they want. The thing we should to measure is to figure out the
percentage of each page view. How many is the employees and how many belong to
other consumers. Through percentage of page view we can know the sketchy
influence.
- Do
you have any suggestions for improvements they could make in their
communications?
I think the most important thing they should improve is the
communication content. Remember what they are talking is being see by people
and also affect the market. DELL’s internal conversation is more about the
information staff will interested in like exchange to somewhere and what kind
of honor they got recently. If they can consider some information consumers
will interested in like: how is the using experience of a new product that not
issue. It will attract more people to look at.
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