Instructions For
your company, explain in a blog post:
•How
would you recommend they measure their influence with their local community?.
•What
tools and techniques should they use and why?.
When you're finished with your post:
1.Click the link above to submit the link to your blog
post..
2.Post a link to your blog post on the Measuring Local
Community Influence discussion board for Module 8..
3.Comment on your peers' posts.
I still use DELL to be my chosen company.
1.How would you recommend they measure their influence with
their local community?.
Because of DELL is a computer company. Too much competitors
in the field, I think the most important thing for DELL is to understand what the
actual demand of people is. So my recommendation for measuring is questionnaire
in the local community and also online. The direction of questionnaire should
be different type of consumer. Individual and group.
2.What tools and techniques should they use and why?.
Considered the need of cost, I will say the first step to
measure is to contact the people who already bought the products that DELL
sold. Information from them and also the feedback and also the user experience.
We can use online survey or mail to do it. One thing we should notice is trying
to avoid make survey with single group because different type of group have
different needs and spending habits.
I think you can never go wrong with a questionnaire so that is a good recommendation. The only thing is I am skeptical about mailing surveys because sometimes you come across those people who do not want to send it back unless you offer some kind of small incentive or reward. It is still a good for of measurement though. Great job!
ReplyDelete"The only thing is I am skeptical about mailing surveys because sometimes you come across those people who do not want to send it back unless you offer some kind of small incentive or reward."
DeleteThis is actually a fair concern but offering incentives or rewards usually alters what a person is willing to report. On the other hand if you don't you are more likely to just get negative feedback. So I suppose it really depends on what an organization is looking for. To find what people don't like or to produce some sort of output that says shines them in a better light.
In order to get a response from the public you almost have to throw it in there face, meaning some type of incentive or free something to get there attention. Especially when the technical world is so competitive. I think mailers would just get tossed.
ReplyDelete