Choose one of the measurement strategies you've created in a
previous week. Choose one of the KPIs and discuss how you would build an Action
Dashboard to improve executive decision making. Include what would be in each
quadrant and why.
When you're finished with your post:
- Click
the link above to submit the link to your blog post.
- Post
a link to your blog post on the Building an Action Dashboard discussion
board for Module 9.
- Comment
on your peers' posts.
I choose the assignment “Twitter measuring” of DELL I
written before. And build an action dashboard for it.
First quadrant, amount of followers and growth rate of
followers.
This is the basic information of the attention of one company.
This is the most basic data and important one. We can tell how many people interested
in this brand and care about the information of this brand. Also, from the growth
rate of followers we can measure the efficiency of publicity and popularity.
Second quadrant, massage views and rewtweet,
rewtweet/massage view ratio.
The first quadrant, I will say the twitter massages’ amount
of visitors and times of retweet of that massage. And also calculating the
ratio of reading and retweet. I think massage views can show the public
attention of the massage and also the company. Rewtweet rate can measure the
practical applicability of each massage because no one want to rewtweet a
massage that is useless.
Third quadrant, compare the different types of twitter
massages.
The most regular massages of dell are: product information,
promotion information and PR information. Compare the performance of each type
of information can help us measure what part of information people want to know
most. So you can tell which one is the
most useful one for DELL.
Fourth quadrant, timing.
By analysis what time is the most time people using twitter
and check/ retweet massage. It can helps to figure out what time to release new
information will get most attention and have the most efficiency result.
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