As a web analyst for your company, you've completed the
search budget distribution below. Does the search traffic appear to match the
budget? What recommendations do you have?
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From this budget form we can find out, The total budget of
Head key phrases is 33% and the total Budget of Tail key phrases is 66%. From
the percentage of contribution from SEM and SEO, We can tell that, in head key
phrases, the contribution from SEO is 80%, but in tail key phrases, the
contribution from SEO is only 10%. For contribution from SEM, in head key
phrases, it only have 20%, but in tail key phrases its contribution occurred
90%. When we focus on the distribution
of SEM Budget, Head key phrases is 25%
and Tail key phrases is 75%.
It seems that we use most of budget to buy the advertising
place to increase traffic. In Tail key phrase, I think using most of budget on
SEM is reasonable because the contribution from SEM is up to 90%, but from head
key phrases, using more budget on SEO I think is a smart way to increasing the
traffic because in this part, keywords or relevant keywords is more useful to
this website. My recommendation is continually optimize the search engine and
increasing the success rate of keywords and relevant words. Reduce the budget
of Tail key phrases appropriately to get the most use of budget.
I mostly agree with your points. I do however think that there needs to be something done to adjust the traffic. The fact that only 33% of traffic is coming from head keywords seems low. I would think that there needs to be a greater focus on getting the head keyword hits through either SEO or SEM. Those that are going to be hitting the site from these keywords are the customers more likely to purchase from the company.
ReplyDeleteThis is a great post. I think having a accurate balance and the choice of the right keywords will make it affective. Great analysis.
ReplyDeleteGreat job. but i dont very agree with your suggest for reduce tail budget. The tail keyword was very important part of search engine marketing. Adversely, the tail part will cost much money than head part.
ReplyDelete