Measurement Best Practices - Blog Post Assignment

1.Is your chosen company following these best practices? How?

In Avinash Kaushik’s blog post, 9 best practices are:

1: Tag all your pages.

 2: Tags go last (customers come first :).

 3: Tags should be inline.

 4: What’s your unique page definition?

5: Use cookies intelligently (they are delicious).

 6: JavaScript wrapped links might be a issue.

 7: Redirects, be aware of them.

 8: Validate data is being captured correctly.

9: Don’t forget Flash, Flex, RIA, RSS, Videos etc.

Basic on what I learn from this blog. I research DELL’s official pages and blog. I feel DELL does a great job. It almost finishes the full use of technology to track consumer behavior and make visitor comfortable with their settings. It not only put tags in the dulcet places and makes the full use of JavaScript and cookies. But seems DELL forgets using flash or videos to demonstrate products in the homepage.

 

How can they improve their measurement practices?

Through researching, the only thing I recommend DELL to improve is the 9^th one: Don’t forget Flash, Flex, RIA, RSS, Videos technologies to attract and analysis customers. I remember every time I visit Vans’s webpage I always attracted by the videos on the homepage. Although the page of DELL is forthright and have clear classification, I think if the site can add some flash or videos and analysis visitor’s behavior. I’m sure that most of them will choose to see it. We can analysis it via the length of seeing, conversation rate and other ratio to measure it.