Website Survey - Blog Post Assignment

1. Choose a company (or use one from previous assignments). For this company, what type of information would they like to put in a survey to help them improve their website. Go beyond the 3 questions. List your 5-10 questions and explain why you chose them and what information you would hope to gather.

 

When you're finished with your post:

1. Click the link above to submit the link to your blog post.
2. Post a link to your blog post in the Website Survey discussion board for Module 5.
3. Comment on your peers' posts.

 

1. How do you know our website?

This question can help us know the channel that customers find our website that we know which part will bring the most efficiency publicity.

2. What are you trying to find in our website?

This question can tell us the most popular information that people want and we can improve the information structure to catering customers’ need.

3. Do you find what your need?

 This question tells us the satisfaction of people about our website and also tells us our website is efficiency for customers or not and how to improve it.

4. Do you satisfied with the structure of our website? Is it easy for you to find information?

This question leads us to create the most streakiness website that people can find information they want as quick as possible.

5. Do you satisfied with the information we provide?

From this question we can know the information we have is comprehensive or not. And which part of information we still need to add.

6. Are there any websites have similar service? If yes, which one do you think is better?

Through this question we can know about our competitors and know the attitude that customers think about it.

7. What do you think we can improve in the future?

This is an overall question that if people find any aspect of our website needs to improve we will know the ideas from customers.

Listening to Customers - Blog Post Assignment

1. For your chosen company, what can you learn about their customers by using KDP's techniques? In a blog post:
• Share your findings

• What keywords are important?

For important keywords to DELL I will say, HP, Lenovo, Apple, Toshiba, Sony, Acer, Asus, IBM, Samsung, Vizio, Gateway, MSI, Rain computer, Gigabyte, Panasonic.

Operation system, CPU, Memory, Hard drive, screen, mother board, graphic card, sound card, Home use, professional, work station, computer repair.

• What outlets matter?

I think the kind of social network that people can rate products online is really important because this kind of website can control the trend of popular and the professional websites which provide professional evaluation of products will influence the sales directly.  

Besides social websites, another important outlet is the sales website like the official website which includes online shop or other online sales websites like amazon. After selling, the website can get accurate feedback from customers.

• What are the customer hot buttons?

I think the customer hot buttons for Dell will be the public praise, price, quality, cost performance, performance of computers, after service.

Social Media Content Analysis - Blog Post Assignment

1. Conduct a Social Media Content Analysis for your chosen company. In a blog post:
• Share your findings.
• What recommendations do you have for how they can improve?

When you're finished with your post:

3.                  Click the link above to submit the link to your blog post.

4.                  Post a link to your post in the Social Media Content Analysis discussion board for Module 4.

5.                  Comment on your peers' posts.

 

 

1. Find the Content

I will using Social Mention and Google alert to find contents.

2.Determine Type of Conversation

The most type of conversation are the advertisements and the comments on DELL’s laptop through social media. Most these result from the people has the attitude of neutral.

 

3.Determine Visibility of your Brand

Most of contents are the reputation of the products of DELL, people talks about the performance of this computer, the appearance of it, the defect and the price. I think the visibility of DEEL is high because people use it and people talk it.

4.Determine if Anyone was Quoted

What customers said was quoted because their feedback is the attitude of the products from customers. When problems appear and users talk, complain and it will be quoted by others .

5.Determine Sentiment

The most of people’s sentiment is neutral.

 

6.Determine What Messages were communicated

The most messages showed up is this laptop is fast and worth to buy. Although sometimes I can see the complaint like “my laptop was die”. For most people, before buying something , they will search for the reputation of one product, the reputation of laptop is the most one people willing to talk about, and after that, they will decide to buy it or not.

7.Determine Positioning

By analysis, the most comments of DELL is the high quality, cost performance is good, fast and great laptop brand. Which means when people think about computer, they will come up with dell, DELL is the popular brand in computer market.

8. Quantify Authority

Dell is the big computer brand which has almost the most market share in the world especially in U.S. It is also a popular brand which has 3,852,636 followers in Facebook and also 47,028 follower in twitter.

 

• What recommendations do you have for how they can improve?

I think DELL already did well in this area, the only thing I feel interesting in is the sentiment of this brand. The most attitudes from people is neutral which shows that DELL except the cost performance and quality, DELL’s products lack of reasons for loving this brand. I think DELL need to improve the design of appearance and personalization design.

 

Create a Measurement Plan - Blog Post Assignment

1. For your chosen company, follow the steps in KDP Chapter 5 to create a measurement plan. In a blog post:
• Share your measurement plan for your company.
• Explain why you made your choices.

When you're finished with your post:

3.                   Click the link above to submit the link to your blog post.

4.                   Post a link to your blog post in the Create a Measurement Plan discussion board for Module 4.

5.                   Comment on your peers' posts

Step 1: Define the Goal

 

The goal of DELL using social media are: 1. Advertising 2. Increasing popularity and social influence  3. Get feedback from users all around the world 4. Increasing sales of course.

 

Step 2: Identify Your Publics and Determine How Your Social Media Efforts Affect Them

 

The public will be the group of people who like DELL or have planned to buy our products. I think social media is a way to increase the connection between the company and consumers.  Social media provide information and customers provide feedback or their expectation of DELL’s new products.

 

Step 3: Define Your Benchmarks

 

I think at least DELL need to focus on is the price of products and the feedback of the products. In the final analysis, DELL is a company which produces computers. It can ignore the market, ignore the advertising, as long as the product is good and the price is reasonable, it has the reason to survive, but if the products are bad and with high price. No matter what the company trying to do, people still don’t want to buy it.

 

Step 4: Determine the Specific KPIs by Which You Will Define

 

I think they will be the page views of the website, percentage of return visit. The followers of twitter and how much people rate is as “like” in Facebook.

 

Step 5: Select a Tool

We can use Google analytics to analysis the sales, page view, percentage of return visit and conversions.  For satisfaction of customer, we can use surveys to measure the reputation of products. And to analysis conversation we need to use content analysis.

Step 6:Collect data, analyze, make recommendation and measure it again

That is based on what I measured from the first 5 steps.

 

Social Media for Marketing - Blog Post Assignment

1. Find a company that is actively using social media (can be a company you've used for previous assignments). In a blog post, explain:
• How are they using social media to change their marketing?

Dell using the most popular social media like Facebook and twitter which provide platform to people rate and talk about it. In the year 2010, Dell operated the Social media center. This center is not the independent department of Dell, not only the dedicated social media team, the individual sales and product groups are all encouraged to use social media. Using social media around all process of their business is their way to change their marketing.

• How well are they following the rules of PR?

1 .You’re Not in Control

DELL use this social recourse successfully, the social media is free for users and also cheaper than other advertisements for companies. DELL use the most of it to advertise their products and manufacturing/sales procedures  which make more people know about it and also discuss it.

2. There is no Market for Your Message

Social media spread all kinds of news every day to people, the real market for DELL is those people who love it and pay attention to it. DELL knows how to catch people’s attention so create social media center to make professional people to make their news attractable.

3.Reach the Right Eyeballs, Not All Eyeballs

For those people who really like this brand and want to buy it. They will follow it on twitter and Facebook which is the most efficiency of Social media, if you don’t like it, it won’t appear, the news are only provide to people who really like it and follow it. This is also the reason for Dell thinking highly about social media.

4. It’s Worse to Not be Talked About At All

All about topics. Sometimes PR need to create topics to people. This is the short of DELL. The information DELL provide is kind of singleness.

• What recommendations would you make for them to improve their efforts?

Since DELL have already done well in social media, The only thing I recommend is provide more kinds of information about this company, not only the products but also other things and trying to extrude the specially of dell’s products and also the corporate culture.  

Economic Value - Blog Post Assignment

This Facebook app is created for customer of mustang fans. I think it is another kind of advertisement which cost less than real advertisements.  This app provides news about mustang and also provides what activities the company has already hold. It also provide platform to people to talk about it which can help get feedback as quick as possible.

To measure the value, first of all, there are 150,000 users of this app. They will receive the news and everything about this car, if the cost of creating this app is $10,000, routine attention costs about $5,000per year and this app need to give Facebook about $ 10,000. They the cost on per person is about: $0.167. That’s pretty cheaper than other advertisements and can increase the sales of this car.

There is another way to measure the value of this app.  On this app there is a conspicuous button named “customize your way to the top” which can lead people visit mustang’s webpage. So the easiest way to measure it is to see the increase of the page view and below the page we can see the 53.3k follower of twitter and 71k like from Facebook. Using the assumed data before, the total cost of this app is $25,000 and there are totally 124.3k people like it. So the average cost on per person is $0.20. But the total value it brings will much more than that.

Critical Few Metrics - Blog Post Assignments

For your chosen company, use what you've learned in the reading & lectures to explain in a blog post:

• What are their critical few metrics? Why?

I think the critical few metrics of DELL are:

                           Average sale price

Average sale price of Dell’s products can affect the sales volume directly, by rising or reducing price can increase or reduce the sales volume.  Average sale price can tell Dell what price for average is the best.

Profit margin

Profit margin can improve by raising sales price or reducing overhead. Also profit margin can affect the sales price and overhead. Average sale price, profit margin and overhead are mutual dependence. There will be the best point that can make each reach the best place.

Overhead

Overhead is the key to measure the efficiency of this company.

Conversion rate

Good web analytic can help dell see the customer behavior and understand why. When there are any problems, it can help to find it out and improve it, which can increase the chance that people buy their products.

Visitors

Usually people won’t buy something on the website they firstly visit. Advertising everywhere in any ways can increase the search or visit chance. And also might increase the sales.

 

• What are their macro conversions?

Their macro conversions are involved: technical support, Multipurpose Ecommerce Website which convert website visitors to buyers.

• What are their micro conversions?

Their micro conversions are involved:

 1. Registration of visitors.

 2. Users who sign up for premium content

3. Incoming calls: contact number page view to the quantity of incoming calls.

 4. Content consumption.

5.technical support tickets opened on website.