Changing Company Culture - Blog Post Assignment.

Instructions For your current company or one that you've covered in this course, explain in a blog post:

 

•How open does the company appear to be to the recommendations of a web analyst?.

•Are they a data-driven organization (from what you can tell)?  Why?.

•What are 3 things that you might do to change their company culture to be data-driven (or moreso)?.

When you're finished with your post:

 

1.Click the link above to submit the link to your blog post..

2.Post a link to your blog post on the Changing Company Culture discussion board for Module 13..

3.Comment on your peers' posts.

How open does the company appear to be to the recommendations of a web analyst?

Actually Dell is the open company that accept the recommendations of a web analyst because Dell was one of the first companies which are understood the potential of the internet performance and Dell is already used the web analytics to develop metrics for its site.

•Are they a data-driven organization (from what you can tell)?  Why?.

Yes, DELL is a data-driven organization because it is not only a company that have web analytics and also these analytics have already develop the metrics for this company.  They using data to learn the popular computer search specifications, the satisfaction of customer service , identify geographic and physical location trends. The information make dell to strategically market and make the better products and service to customers.

What are 3 things that you might do to change their company culture to be data-driven (or moreso)?

The first thing I will recommend is duly handle the data they got. Dell have no lack of web analytics and their website are pretty good in the field. But one company in the final analytics, no matter how well the site is, if people don’t like their products, they won’t buy it. Using the data to deal with what kind of is customer need is important.

The second thing I will recommend is to make the site more reasonable. I used to visit dell’s website and I found that a lot of information are located in the corner and hard to find. I visit it again today but the problems still exist. I think they already know what people need and put everything on the landing page but they ignore the right location for each thing.

The last one I will say, using the data which in the personal computer area. I think dell’s business model has unique feature but is sort of sole. That’s way its performance is not that good these year. I think that is because Dell ignore the personal market data. I think properly using it will increasing the performance.