Measurement Plan for Nonprofit - Blog Post Assignment

    

Choose a non-profit and follow the steps in KDP's reading to setup a measurement plan. In a blog post, explain each step and back up any recommendations you make.

When you're finished with your post:

1. Click the link above to submit the link to your blog post.
2. Post a link to your blog post on the Measurement Plan for Nonprofit discussion board for Module 12.
3. Comment on your peers' posts.

The non-profit organization I choose is ASPCA---The American Society for the Prevention of Cruelty to Animals, because the picture of my bank of America card is ASPCA’s advertisement.

Step 1: Use Your Mission to Define Your Objectives

Mission of ASPCA---“to provide effective means for the prevention of cruelty to animals throughout the United States.” This non-profit organization has already existed for more than 100 years. This organization is aim to protect animal from cruelty and this organization also has its own animal hospital. To measure ASPCA, I will say we can from some aspects: 1.website page view, 2 social media like Facebook and twitter’s pages. Also from the amount of adoption and donation.

Step 2: Identify and Prioritize Your Audiences

The audiences for ASPCA are： people who have pets and need to learn specific knowledge of how to take care of them, people who are animal lover, people who have the ability to donate to this organization or want to adopt animal, people who want to be volunteers in this organization.

Step 3: Establish a Benchmark

Compare the ASPCA with similar animal protecting organization like: American Humane Association, Animal Legal Defense Fund and Animal welfare Institute.  We can measure it through the comparison of each website and social media to figure out the difference and also to establish the average level for animal organization.

Step 4: Pick Your Metrics

The main metrics we should measure are: the donation from around the world, adaption rate for animals, The efficiency of hospitals owned by ASPCA, the effects of animal owner who learned specific knowledge of taking care of Animals, the review from people who joined in this organization.

Step 5: Pick a Measurement Tool

Donation and adaption rate can be measured by internal statistics and compare to the past record. Also for the efficiency of hospital ASPCA can calculate the survival rate of animals and compared to past record. We can use Google analytic to measure the website performance and the feedback from animal owners and ASPCA members can be measured by survey and e-mail feedback.