Measurement Plan for Higher Learning - Blog Post Assignment

Choose a college or university and in a blog post, follow the steps in KDP's reading to setup a measurement plan. Explain any choices or recommendations you've made.

When you're finished with your post:

1. Click the link above to submit the link to your blog post.
2. Post a link to your blog post on the Measurement Plan for Higher Learning discussion board for Module 12.
3. Comment on your peers' posts.

I still choose to use LTU because I don’t know other universities more than LTU.

Step 1: Identify and Prioritize Your Audiences

Audiences of LTU should: new and old students, faculty, partner schools, government, local media. I will put new and old students at first place because student decide the feature situation of this school, faculty, is the core energy of this school because they decide the teaching quality and affect the reputation, partner schools can deliver lots of students to LTU every year, actually I am one of these students, local media sometimes decide the local reputation of LTU if we have bad relationships with local media the consequence will be very bad. And the last one is government, good relationship with government can bring a lot of benefits, sometimes when government want train their staff they can train in LTU.

Step 2: Define Your Objectives and Get Everyone on the Same Page

After prioritize audiences, we need to define objectives in each group. For new and old students, the objective should be they satisfied with the knowledge they got and the experience they have during study. They decide the reputation of this school and more people attend LTU because of them and if LTU can’t satisfied them, they will transfer to another school and tell others LTU is not that good to go.  Faculty is the software conditions of LTU, the objective for faculty should be they have the great ability to teach and make student well accepted. Partner schools’ objective is not only deliver more students but also make more people know LTU.  Local media’s objective is to advertise LTU and report it in good ways. Government not only give LTU a lot of opportunities but also can corporation with LTU.

Step 3: Establish a Benchmark

The key of benchmark is comparing with others. LTU should compare with other universities like MSU, UM. To compare the number of students choose each school. Compare the reputation of each school, compare the homepage performance of each school and compare the employment rate of each school.

Step 4: Pick a Measurement Tool and Collect Data

We can compare the amount of application and admission rate of each school by statistic. The reputation from social media and local media can be measured. We can use Google Analytic to measure the performance of website and also compare it.  Employment rate after graduating can be measured by statistic. Measure what people think can be realized by measure social media and local media.

Step 5: Analyze the Data, Glean Insight, Make Changes, and Measure Again

After the measure result show up. We can make changes based on the results. After make changes, we need to use the measurement again and measure each of them and see the difference and see if there still something we need to improve.