Understanding Business Objectives & Audience - Blog Post Assignment

Question #1: What Are Your Objectives?

My objectives are to help Dell open consumer market and achieve more market share. Meanwhile, make the manage system more efficiency.

Question # 2: Who Are Your Program’s Target Audience(s)?

I think my target audience is all computer user group, especially personal computer users.

Question # 3: What Is Important to Your Audiences?

I think the quality and function of computer is important to audiences, cost performance will be another important think standard.

Question # 4: What Motivates Them to Buy Your Products?

Good reputation, Fashionable appearance, Enhanced features and functionality, High Cost-Effective.

Question #5: What Are Your Key Messages?

Better price, further functionality and High-Q of our products.

Question #6: Who Influences Your Audience(s)?

Strong competitors like Apple, HP and Lenovo which share market share with Dell. Their development can easily influence Dell’s position in computer market.

Question #7: How Do You Distribute Your Product or Service?

I can cooperate with huge electrical stores and step up publicity like commercial and website advertisement. I will also improve our website make buying online and customer services more fast and convenient.

 Question #8: What Are You Going to Do with the Information You Get from Your Research?

I will improve our products and customer services based on customer’s preferences and produce new products which meet client’s requirements.

Question #9: What Other Departments or Areas Will Be Affected?

Research and design department and customer services department will be affected.

 Question #10: What Other Measurement Programs Are Currently Underway?

 DELL using the metrics of days sales outstanding (DSO), days sales in inventory (DSI), and days of payables outstanding (DPO), Dell added DSO and DSI, then subtracted DPO, to determine the cash conversion cycle.