Make the Case - Blog Post Assignment

Choose a company. Imagine you're a web analyst at this company and you need to make the case to your boss about why the company needs a measurement strategy. In a blog post on your blog (which you set up in Module 0), make the case to your boss using reasons from the reading and lectures.

I'm a analyst at DELL. Below is my reasons why my company really need a measurement strategy:

 

First of all, computer already became a kind of the life necessities in our life and work. The demand of personal computer market grown every year. But Dell pay too much attention on producing computer for government and big computer these years. Cater to consumer market can expand the market share. Using measurement strategy is the easiest and fastest way for DELL to master consumers' needs and preferences.

 

Secondly, the cost of measurement strategy is very low even free. There are a lot of measuring tools we can download from the website. It can provide accurate data and analysis results immediately and raise the efficiency of management . It can help our company know well with the market direction and help the manager make correct dicisions.

 

Thirdly, If DELL launching new products, feedback from clients are very important. Mesurement strategy can provide data analysis directly. Our company can improve new products based on the the feedback from  clients.

 

 

Lastly, mesurement strategy also can provide the accurate information  about our competitors like HP,APPLE and lenove and analysis them.Master competitors information can help us formulate better strategy to deal with other companies' actions.