For me, opening the landing page, the most things I want to see is something I interested in. I think there is a good way to realize that: Fill in the personal data on amazon, like, favorite colors; favorite things want to buy on amazon, interests and so on. My favorite stuff is SpongeBob, so I always searching SpongeBob products on amazon. If the landing page can show the picture I will click in. Based on different interests to put the things they might buy on the landing page is the smartest one.
And also, I want to know what product is the best seller and
which one have the most page view.
For marketing:
I think amazon can
make everything classify in detail. For example, boots, type, color, high heel
or not, the length of the heel, ball peen or pointed , all options in detail
can make searching efficiency and make people get what they want as soon as
possible.
And also for one type of product customer can list the
products from low price to high price, best seller, best reputation to suit
their needs.
The data marketing need is involve: for one product: page
view, average time for viewing, how often a visitor view this product, if there
are compare price behavior with other websites.
I can agree with you Ning. The first thing I would want to see on the landing page is something interesting too. Something that will grasp my attention to go further more into the site. I think I spoke about in module one how much color and a whole bunch other interesting content plays a part in how we market our website. When customers perform searches it is important to provide the top quality attributes to keep them interested into the site.
ReplyDeleteI think that the landing page should include the information that is of interest as well. When opening the landing page for a specific product type I think that also showing information on related products would be immensely helpful as well. This would create a great cross sales opportunity.
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