Wednesday, September 19, 2012

Sodexo Case Study - Blog Post Assignment


  1. Visit Sodexo's Career blog, Twitter & Facebook pages (feel free to visit their other social media presences as well):

In a blog post, answer the following questions:

    • Why might potential employees find Sodexo's content engaging?
                  I looked up their pages, I think potential employees find it is content engaging is because their pages are Complete classification. It provides recruitment information also provides other information like successful experiences and matters need attention. Also, this company have wide coverage on websites. Facebook and twitter are the most popular SNS in the world.  It accepts all kinds of contacting like leave a message, email phone call, twitter and so on. It is fit people’s different needs.

    • In what ways is Sodexo using social media to reach their target audiences?
                    They open pages on social media like Facebook and twitter which provide a platform to people talk about it and contact Sodexo. From people’s daily discussion, more people will know it, and they also can accept more information about how to improve their service.

    • How might Sodexo measure the effectiveness of their individual social networks.
                   I think the most direct way is the click rate of their websites. The other data like how many people leave message or email, what is the average time people browsing this website can also measure the effectiveness of their social networks.

2 comments:

  1. Have you ever looked at the social media of a potential employer? why or why not?

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    Replies
    1. I didn't looked at the social media of one company just because that might be my employer in the future. I don't have any working experience and I just wanna finish my study first. I think in the future if I find a company that I really want to go. I will look for its information include social media

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