PR Measurement Guidelines - Blog Post Assignment

Choose a company (can be the same as previous assignments). Answer the following in a blog post:

• What are their current PR activities?

Dell’s PR activities: advertisements on media like TV, broadcasts, websites and on some Mainstream social networking websites to enlarge their brand influence, mainly for their products, price advantage and their marketing mode. They also send selling information e-mails to people. Their DELLHPCC system is full support scientific research in universities. Their Propaganda Angle is lower and publicity is not enough.

• What are the possible outputs, outtakes & outcomes?

Through advertising and other propaganda techniques can increase the brand influence and people’s attention on their products and increase the sale.  Support scientific research can develop new technology and also improve the social influence and trust. Their PR activities also can increase the satisfaction of customers. On some social networking websites like Facebook and twitter can provide a platform for people to talk about their products and research their attitudes to products and improve their products and services.

 

• What might their PR objectives and business objectives be?

Firstly, raise the profile of their brand and brand influence. Secondly, provide product information to clients. Thirdly, gain people’s trust and social influence. Fourthly, research the popular will of their products and improve their product to increase their product satisfaction.

• How might they measure each?

From their sale, page view for each day, feedback on websites and customer satisfaction of product and this brand.

• Do they seem to be accomplishing their objectives?

I don’t think DELL do well on their PR activities. Their advertisements are mainly focus on products, Price and marketing mode. Their propaganda Angles are single and not enough.