Instructions For your current company or one that you've
covered in this course, explain in a blog post:
•What
are 3 things that you might do to change their company culture to be data-driven
(or moreso)?.
When you're finished with your post:
1.Click the link above to submit the link to your blog
post..
2.Post a link to your blog post on the Changing Company
Culture discussion board for Module 13..
3.Comment on your peers' posts.
How open does the company appear to be to the recommendations
of a web analyst?
Actually Dell is the open company that accept the
recommendations of a web analyst because Dell was one of the first companies
which are understood the potential of the internet performance and Dell is
already used the web analytics to develop metrics for its site.
•Are
they a data-driven organization (from what you can tell)? Why?.
Yes, DELL is a data-driven organization because it is not
only a company that have web analytics and also these analytics have already develop
the metrics for this company. They using
data to learn the popular computer search specifications, the satisfaction of customer
service , identify geographic and physical location trends. The information
make dell to strategically market and make the better products and service to
customers.
What are 3 things that you might do to change their company
culture to be data-driven (or moreso)?
The first thing I will recommend is duly handle the data
they got. Dell have no lack of web analytics and their website are pretty good
in the field. But one company in the final analytics, no matter how well the
site is, if people don’t like their products, they won’t buy it. Using the data
to deal with what kind of is customer need is important.
The second thing I will recommend is to make the site more
reasonable. I used to visit dell’s website and I found that a lot of information
are located in the corner and hard to find. I visit it again today but the
problems still exist. I think they already know what people need and put
everything on the landing page but they ignore the right location for each
thing.
The last one I will say, using the data which in the
personal computer area. I think dell’s business model has unique feature but is
sort of sole. That’s way its performance is not that good these year. I think
that is because Dell ignore the personal market data. I think properly using it
will increasing the performance.